What if haircare was more than just a routine? What if it was a movement. One that honored resilience, created opportunities, and reshaped an industry from the inside out.
Curl Rhythm® isn't just another haircare brand. Born from the ashes of adversity, we stand on the belief that beauty, business, and holistic care go hand in hand.
Shantelle Williams started Curl Rhythm® in the middle of a storm. An autoimmune disease. An ugly divorce. A life turned upside down.
Hair loss became the catalyst, but regrowth became the mission. She started as a kitchen chemist with relentless passion that transformed into a vision the community can grow with.

Shantelle Williams, Founder
A technology-powered ecosystem for textured hair care. Intelligent matching, trusted professionals, wellness experiences, consultations, and products all working together on one platform.
Built to connect you with the right people and the right answers for your crown.
Curl Rhythm®
Where Beauty Meets Culture
By Healing the Root We Regain the Crown™
Something brought you here. Maybe thinning, breakage, scalp irritation, or just a gut feeling that something's off. Whatever it is, you're in the right place.
Answer a few quick questions (2 minutes, tops) and we'll help you figure out what's going on and what to do next.
Not a diagnosis. Think of it as your first conversation about your hair.
Get early access to the platform, products, and professional certification.
Build your own business with Curl Rhythm® products, tools, and certification.
Partner with Curl Rhythm® to bring transformative hair care to your community.